Effective Utility Management
Effective Utility Management has been increasingly adopted by water and wastewater utilities in the United States. Originally developed by a consortium of utility associations and utility managers, EUM is comprised of ten "Attributes of Effective Utility Management" and five "Keys to Management Success". Strategic Plans can effectively be built around these attributes and/or tailored to a particular utility. Similarly, performance measures can be created for each of the attributes.
Guiding Principles can be written in such a fashion as to serve as branding statements for the utility that are "echoed" in the routine communications of the utiliuty.